The University of Florida just signed an exclusive 10 year $27 million contract with Pepsi after 40 years of exclusive contracts with Coca-Cola.
The University of Florida just signed an exclusive 10 year $27 million contract with Pepsi after 40 years of exclusive contracts with Coca-Cola.
There is basically one way that Pepsi gets onto campuses served by Coke, and that’s to promise the unviersity more money. Indeed, that’s what they have done in this case. What they don’t tell you is that the price of the drinks at the vending machines is almost certainly going to go up. It certainly isn’t going down.
Since this is an American university, will there be any insulting hand gestures on the labels?