“Obvious” isn’t exactly marketable, and kind of insulting to your customers. That said, our firm runs like he prescribes in his response post. There’s nothing wrong with selling that part of your work that is SEO as SEO.
“Obvious” isn’t exactly marketable, and kind of insulting to your customers.
I think he means obvious to web developers, not to clients.
There’s nothing wrong with selling that part of your work that is SEO as SEO.
Presumably all of your web work is Done Right™ and qualifies as SEO’d. As a list item to show to clients, fine. If it’s something you’re charging extra for… that would be shady. As much as SEO is writing clean, semantic HTML whose intent is obvious to search engines, I have no problem with it. It’s the people who promise to take a perfectly serviceable site and use tricks to boost it in search engines who are the scoundrels.
Adam says
“Obvious” isn’t exactly marketable, and kind of insulting to your customers. That said, our firm runs like he prescribes in his response post. There’s nothing wrong with selling that part of your work that is SEO as SEO.
Mark says
I think he means obvious to web developers, not to clients.
Presumably all of your web work is Done Right™ and qualifies as SEO’d. As a list item to show to clients, fine. If it’s something you’re charging extra for… that would be shady. As much as SEO is writing clean, semantic HTML whose intent is obvious to search engines, I have no problem with it. It’s the people who promise to take a perfectly serviceable site and use tricks to boost it in search engines who are the scoundrels.